The 3 Biggest Mistakes Authors Make When They Self-Publish

The 3 Biggest Mistakes Authors Make When They Self-Publish

Self-publishing is awesome. Seriously, it's likely the best thing that's ever happened to millions of authors who, for one reason or another, decided that a traditional publishing path wasn't right for them. 

The majority of authors I work with choose to self-publish, and I know that the work we do together is top-notch and serves my authors' brands, messages, and readers. But I also see a lot happening in the industry outside my glowing niche of inspired writers, and some of it makes me a trifle sad. 

So many authors have great concepts, stories, and visions, but falter in the execution. And, because they've chosen to self-publish, there's no one in the "pipeline" to catch and correct their errors, or help them in areas where they lack knowledge or expertise. The result is that they end up sending books to print that aren't ready to share with the world and/or aren't presented in a way that will excite and interest readers. 

What My Writing Life REALLY Looks Like

Phew! What a summer! 

Since Aelyn's birth, things have been a whirlwind in our house. Seriously. When people come to visit, I usher them in, and say, "Welcome to the Haynes Family chaos." They laugh, but five minutes in they start to understand. 

With a two-month old, a three-year-old, and a hubby who owns a seasonal business (seven days a week, all summer long), keeping up with my writing has been a bit of a challenge for me. I'm usually typing over my Little Star's head as she snuggles on her nursing pillow, or trying to carry on a running conversation about Doc McStuffins with my Moonbeam while answering e-mails. Quiet moments of reflection are truly just moments; tiny islands in a sea of baby coos, toddler giggles, and conversations with my hubby shouted over the tops of little heads. 

And I wouldn't change a thing. 

Has Your Book Been "Skyed"?

Has Your Book Been "Skyed"?
A guest post by author and Indie Books Unleashed founder Crystal Klimavicz

As a writer and thinker, I am a huge Malcolm Gladwell fan. His books line a shelf in my study and I reread chapters often. How can you not appreciate the voice of reason when it encounters everyday life and sheds new light upon it? Gladwell encourages me to question the ways of the world, just as his ideas bring clarity and resonance to concepts in a delightful way.

In his latest novel, David and Goliath, Gladwell offers explanations of why being bigger doesn’t necessarily equate to being better. As always, he provides a number of examples, from the very battle the shepherd boy won against the imposing giant in Biblical times, to paintings from the late nineteenth century artists Monet, Manet, Pisarro, Cezanne, and Degas.

But what I found most interesting was a term that referenced these artists at a venue called The Salon. It was the largest and most prestigious art competition that was held in Paris in that day. No painter could submit more than three pieces and artists suffered numerous rejections. The aforementioned painters, although now world-renowned for their style known as Impressionism, were often shunned.

3 Steps to Successfully Market Your Book

3 Steps to Successfully Market Your Book
A guest post from marketing expert Suzanne Tregenza Moore, MBA

New or aspiring authors often believe that the writing of the book is the biggest challenge they need to overcome for their work to be a shining success. In truth, the writing is just the beginning!

One of the reasons successful publishing houses exist is that being an excellent writer doesn’t mean you know how to be an excellent book marketer. This article provides three steps you should take to become just that.

Step 1: Understand the Value Your Book Brings to the Marketplace

The reason we buy things is because they solve problems, needs, or desires. Whether you have written a non-fiction book or a novel, before you start marketing it, you must understand and be able to communicate what it will do for the reader.

If your book is non-fiction, perhaps it outlines a struggle people have and how to solve it. Highlight the benefits of reading your book. Who would want to read your book and why? What might he or she be struggling with? What will a reader learn? How will a reader feel after reading it? Why is it important that they read it sooner than later?

Make Time to Write

Make Time to Write
A guest blog by content marketing expert, copywriter, and speaker Deb Coman

To write consistently for your book or your business, you need to have a plan. The idea that you’ll write whenever you can often leads to many days where no writing at all happens. And vague intentions to write, even on a particular day may not come to fruition.

The best way to write consistently is to schedule a specific time and to include it on your calendar.

What Kind of Time

Of course you need to set aside enough time to get any writing tasks and projects done but there’s even more to it than that. Not only do you need enough hours to get the job done, but it’s helpful to know your rhythm and style when working with time to do your writing. Let’s take a closer look.

Get to know your own natural rhythm for when you do your best writing. If you think you know when that is (first thing in the morning, maybe in the evening after dinner), honor that time. Don’t work against it. Find ways to make this time your writing time. Put it on your calendar (in ink!) to keep it from competing with other activities and don’t trade that time at the first indication that something isn’t fitting in your week or day.

How To Sell Your Book with a Stand-Out Signature Talk

How To Sell Your Book with a Stand-Out Signature Talk
A guest post from business coach and sales strategist Jeannie Spiro

Your book is now published. It's a dream come true! But the battle is only half-won. Now it’s time to let the world know about the work you’ve just poured your heart and soul into.

But how?

Not knowing the "how" is the very thing that will keep your book out of the hands of the people you most want to read it. What you now need is a marketing plan.

Now there’s a long list of ways you can market your book. Some are simple; others are far more complicated. But one of the best ways to do it is to use speaking as a strategy to sell your book. Why? Because it’s one of the best ways for your ideal readers and clients to get to know you and your work!

Write With Emotional Savvy

Write With Emotional Savvy
A guest post by Dr. Terrlyn Curry Avery, PhD. 

Writing a book can be exhilarating, fun, gratifying, and humbling; but, it can also be overwhelming, frustrating, intimidating, time-consuming and nerve-wracking. When I authored my book, Sacred Intelligence: The Essence of Sacred, Selfish, and Shared Relationships, I was initially perplexed with where to start. I had so many questions.  What would I write about?  Who was my audience?  How would I write for the masses? 

I soon realized, through conversations with friends, that I already had a book. It was somewhere in all of the years of sermons and other writings on my computer. All I needed to do was to add my experience as a psychologist, and stay authentic to who I am, and the book would unfold. 

Were there more questions once I began to write? You bet! How would I get it all done with my busy schedule? Who would help me publish it? Would it be any good? I mean … would people really want to read what I had to say? Would the people who thought so highly of me like the book?