What Does It Mean to Be an "Expert"?

What Does It Mean to Be an "Expert"?

You’re ready to write THE book that will make you an expert in your field. You know the doors a book like that can open―like bigger speaking engagements, TV and radio appearances, podcast interviews, and more.

But now that you’ve opened that door, maybe you’re also feeling a little bit scared.

You might be asking yourself questions like,

  • Am I actually an expert, or am I just kidding myself?
  • Can I be an expert without a bunch of certifications or letters after my name?
  • There are other people in my field with way more clout than me. How can I play on that field?

If this sounds like what’s running through your head, don’t worry. You’re not crazy, and you’re not alone. You’re just falling prey to what I like to call the “Expert Myth.”

What Does It Take to Write the "Right" Book?

What Does It Take to Write the "Right" Book?

If you’re a coach, healer, entrepreneur, thought leader, or changemaker, everyone’s probably been telling you for years that you need to write a book. 

They’re right.

But here's the caveat: you don’t just want to write any old book. You want to write a book that does its job―that highlights your expertise, speaks to the readers who are desperate to hear your message, and gets your message and mission out there in a big way.

Here’s the hard truth:

A book that creates real results for readers is a what I call a world-changing book

A book that doesn’t is a shelf ornament. “Shelf-help.” A denizen of the donation bin. A resident of the recycling.

The 3 Biggest Mistakes Authors Make When They Self-Publish

The 3 Biggest Mistakes Authors Make When They Self-Publish

Self-publishing is awesome. Seriously, it's likely the best thing that's ever happened to millions of authors who, for one reason or another, decided that a traditional publishing path wasn't right for them. 

The majority of authors I work with choose to self-publish, and I know that the work we do together is top-notch and serves my authors' brands, messages, and readers. But I also see a lot happening in the industry outside my glowing niche of inspired writers, and some of it makes me a trifle sad. 

So many authors have great concepts, stories, and visions, but falter in the execution. And, because they've chosen to self-publish, there's no one in the "pipeline" to catch and correct their errors, or help them in areas where they lack knowledge or expertise. The result is that they end up sending books to print that aren't ready to share with the world and/or aren't presented in a way that will excite and interest readers. 

What My Writing Life REALLY Looks Like

Phew! What a summer! 

Since Aelyn's birth, things have been a whirlwind in our house. Seriously. When people come to visit, I usher them in, and say, "Welcome to the Haynes Family chaos." They laugh, but five minutes in they start to understand. 

With a two-month old, a three-year-old, and a hubby who owns a seasonal business (seven days a week, all summer long), keeping up with my writing has been a bit of a challenge for me. I'm usually typing over my Little Star's head as she snuggles on her nursing pillow, or trying to carry on a running conversation about Doc McStuffins with my Moonbeam while answering e-mails. Quiet moments of reflection are truly just moments; tiny islands in a sea of baby coos, toddler giggles, and conversations with my hubby shouted over the tops of little heads. 

And I wouldn't change a thing. 

Has Your Book Been "Skyed"?

Has Your Book Been "Skyed"?
A guest post by author and Indie Books Unleashed founder Crystal Klimavicz

As a writer and thinker, I am a huge Malcolm Gladwell fan. His books line a shelf in my study and I reread chapters often. How can you not appreciate the voice of reason when it encounters everyday life and sheds new light upon it? Gladwell encourages me to question the ways of the world, just as his ideas bring clarity and resonance to concepts in a delightful way.

In his latest novel, David and Goliath, Gladwell offers explanations of why being bigger doesn’t necessarily equate to being better. As always, he provides a number of examples, from the very battle the shepherd boy won against the imposing giant in Biblical times, to paintings from the late nineteenth century artists Monet, Manet, Pisarro, Cezanne, and Degas.

But what I found most interesting was a term that referenced these artists at a venue called The Salon. It was the largest and most prestigious art competition that was held in Paris in that day. No painter could submit more than three pieces and artists suffered numerous rejections. The aforementioned painters, although now world-renowned for their style known as Impressionism, were often shunned.

3 Steps to Successfully Market Your Book

3 Steps to Successfully Market Your Book
A guest post from marketing expert Suzanne Tregenza Moore, MBA

New or aspiring authors often believe that the writing of the book is the biggest challenge they need to overcome for their work to be a shining success. In truth, the writing is just the beginning!

One of the reasons successful publishing houses exist is that being an excellent writer doesn’t mean you know how to be an excellent book marketer. This article provides three steps you should take to become just that.

Step 1: Understand the Value Your Book Brings to the Marketplace

The reason we buy things is because they solve problems, needs, or desires. Whether you have written a non-fiction book or a novel, before you start marketing it, you must understand and be able to communicate what it will do for the reader.

If your book is non-fiction, perhaps it outlines a struggle people have and how to solve it. Highlight the benefits of reading your book. Who would want to read your book and why? What might he or she be struggling with? What will a reader learn? How will a reader feel after reading it? Why is it important that they read it sooner than later?

Make Time to Write

Make Time to Write
A guest blog by content marketing expert, copywriter, and speaker Deb Coman

To write consistently for your book or your business, you need to have a plan. The idea that you’ll write whenever you can often leads to many days where no writing at all happens. And vague intentions to write, even on a particular day may not come to fruition.

The best way to write consistently is to schedule a specific time and to include it on your calendar.

What Kind of Time

Of course you need to set aside enough time to get any writing tasks and projects done but there’s even more to it than that. Not only do you need enough hours to get the job done, but it’s helpful to know your rhythm and style when working with time to do your writing. Let’s take a closer look.

Get to know your own natural rhythm for when you do your best writing. If you think you know when that is (first thing in the morning, maybe in the evening after dinner), honor that time. Don’t work against it. Find ways to make this time your writing time. Put it on your calendar (in ink!) to keep it from competing with other activities and don’t trade that time at the first indication that something isn’t fitting in your week or day.