What Does It Take to Write the "Right" Book?

If you’re a coach, healer, entrepreneur, thought leader, or changemaker, everyone’s probably been telling you for years that you need to write a book. 

They’re right.

A book is one of the best ways to share your mission, message, brand, and expertise with the world. A book can open all kinds of doors: speaking engagements, media opportunities, JV collaborations, you name it. 

But here's the caveat: you don’t just want to write any old book. You want to write a book that does its job―that highlights your expertise, speaks to the readers who are desperate to hear your message, and gets your message and mission out there in a big way.

Here’s the hard truth:

A book that creates real results for readers is a what I call a world-changing book

A book that doesn’t is a shelf ornament. “Shelf-help.” A denizen of the donation bin. A resident of the recycling.

(Sorry. I got a little carried away with the descriptions there.)

The point is, you don’t want to waste your valuable time and energy writing a book that doesn’t do its job. You want the people who need your book to not only buy it, but stay up all night reading it. You want them to tote around their dog-eared copy everywhere they go, and gush to all their friends, “This book changed my world!” 

How do you create a book like that?  Well, there's a method to it. First, you need to get super-clear on three things:

  • What you’re writing,

  • Who you’re writing for, and

  • Why you’re writing this book in the first place!

It sounds simple―and it is. But simple, in this case, simple equals powerful. When you know these three essential things―when you’re fully connected to them in your mind, heart, and soul―everything else you need to write a book that will change your life, your business, and your readers’ worlds will start to make sense and fall into place. 

You'd be amazed how many books I see that don't make this connection. They're not 100 percent on target for their authors' brands, missions, and platforms. There's a disconnection between what readers need and expect and what's actually delivered. So, while the books themselves might be well-written, they don't do their jobs. They don't help to further their authors' missions in a big way, and get their wisdom into the hands of the people who really need it. 

So, if you're gearing up to write the book that will make you an expert in your field, start thinking right now about these three vital pieces. Then, use your answers as a barometer for everything about your book. Your outline, your stories, your evidence and statistics ... all of these should have a direct, logical relationship to your What, Who, and Why. 

Happy writing, changemakers!


Bryna Haynes is a word alchemist, book strategist, and the founder and President of The Heart of Writing. She's also the chief editor for Inspired Living Publishing and the best-selling author of the multiple-award-winning book, The Art of Inspiration: An Editor's Guide to Writing Powerful, Effective Inspirational and Personal Development Books. In over a decade as a book coach, editor, ghostwriter, and publishing consultant, she has helped hundreds of authors find their authentic voices and create powerful, memorable, successful works. She lives outside of Providence, RI, with her husband, Matthew, their Moonbeam, Áine, and their Little Star, Aelyn.