Set the Stage to Write

A guest post by content marketing strategist, copywriter, and speaker Deb Coman 

Deb Coman is an exceptionally talented content marketing strategist and writer who has a unique, practical take on writing and the creation process. In addition to being a lovely lady and a great friend of mine, she has also helped several of my clients with marketing and copy creation.  

Enjoy Deb's wisdom and no-nonsense tips! 

PS: I always get myself tea and a snack before I sit down to write, but I never thought of it as part of my actual preparation strategy. I will now, though!

Set the Stage to Write 

The real work in writing often comes before we begin.

How we set the stage for writing makes all the difference in our productivity, creativity, and results.

Why We Write

As writers, we usually know WHY we need to write; how it helps us share our thoughts, complete our book, reach our readers or our customers. But, sometimes, the “why” isn’t enough. We also need to get motivated to do it and have specific steps to follow.

And so it is with the process that gets the words flowing in our writing. We all “get” that some forethought can go a long way to help us write with more ease and less stress, but who has time for that? We have writing to do and we need to get to it! But, truly, a little planning can have a big impact on just how well that goes.

What About How?

We can make a decision to make the time because, in fact, setting the stage to write saves time in both the writing and the editing process. But, we often get hung up on the HOW. Just how do we set the stage to write?

There are some simple steps to move from the decision to write to the actual writing process:

  1. Decide when you’re going to write: day, time, how long. Schedule it on your calendar.
  2. Decide where you’re going to write: place, room, exact surface and seat within the room.
  3. Clear the area of any sound and visual distractions.
  4. Dress comfortably.
  5. Grab a cup of comfort; a drink and/or snack that makes writing pleasant — a cup of hot tea works wonders.
  6. Clear your mind. Take a few minutes to meditate, breathe, move your body.
  7. Remind yourself that your writing is the way you share your gift and your readers need to hear from you.
  8. Begin.

Why Set the Stage to Write?

There are many reasons to set the stage before you write. Here are five:

Setting the Stage to Write …

  1. Saves time.
  2. Relieves stress.
  3. Engages your brain.
  4. Improves creativity.
  5. Minimizes distractions.

Sometimes a little pre-planning helps you start and stay in the flow of your writing. Motivated by both your “why” and supported in the “how,” you can get to the business of doing what writers do best and share your message!

What are your challenges when setting the stage to write? What strategies do you use to help your process?

Deb Coman is a Content Marketing Strategist, Copywriter, and Speaker. As the founder of, she empowers writers and entrepreneurs to capture and convey their core purpose and message. Using her 7 Steps to Content Marketing Strategy That Converts program, their online (and offline) presence attracts readers, clients, and referral partners. Click here for your free copy of 7 Steps to Content Marketing Strategy That Converts and other free resources.