The Power of the Facebook Pixel

A guest post by Facebook Ads Strategist Tameka Allen

As an author, blogger, or business owner, you may have noticed that it's sometimes tough to get your content noticed. That's why I'm excited to share this guest post by my friend Tameka Allen, a business coach and Facebook Ads Strategist who really knows her stuff when it comes to marketing online!

So, if you've been looking for ways to marketing your book or your content via Facebook, read on, and enjoy!

With love,
Bryna


The Power of the Facebook Pixel

If you’ve been marketing your book or your business through organic traffic on social media, then you know how time-consuming it can be. Now, don’t get me wrong, I’m not knocking growing your target audience the old fashioned way. However, if it’s done the right way, paid traffic can be an extremely effective tool to promote your products and services online.

With over 1.3 billion users on Facebook, your target audience is bound to be there. But before you jump in head first and spend your hard earned money on Facebook Ads, you need to make sure you’re using this ONE tool ... the Facebook Pixel.
 

So, what is the Facebook Pixel?

Simply put, the Facebook Pixel is a small piece of code for your website (or landing page) that allows you to measure, optimize, and build targeted audiences for your Facebook Ad campaigns.

Why should you be using it?

You should be using the Facebook Pixel because it will allow you to leverage the actions people take on your website (like downloading a free sample of your book) and use that data to create even more effective Facebook Ad campaigns.

More specifically, there are 3 reasons you should never run a Facebook Ad campaign without the Facebook Pixel.
 

Tracking   

Have you ever wanted to know who is really interested in your next book launch, online course, or group program? Well, with the power of the Facebook Pixel, you won’t ever have to play the guessing game again. Once it’s installed, Facebook will work its magic and track everyone who’s visited your website. You can then leverage that data to build an audience of your ideal clients. So, the Facebook Pixel will “remember” those visitors so that you can later retarget them with your Facebook Ads (more on that in a minute).

For example, you may think your ideal reader/client is a professional woman, aged 35, married with kids, but the pixel may reveal that she’s really a single entrepreneur and between the ages of 45-50. Ultimately, having accurate data means you no longer have to waste money on ads that are being shown to the wrong people.
 

Optimization

Now that you know who’s really interested in your offer, you can use that data to make your Facebook Ads even more effective.

For example, you start running a Facebook Ad about your book or free offer. You notice it’s reaching a large audience, but no one has clicked through. Here’s where the data collected from the Facebook Pixel can help. While you may have thought that your ad would resonate with women ages 25-30, the data from the Pixel reveals your website visitors are actually women ages 30-40 years old. Now, you can adjust the details of your ad to reach women ages 30-40 instead. This could consist of tweaking your offer, shifting your sales copy, and changing the image that’s being used.

Without using the Facebook Pixel, you’ll find yourself guessing to identify your ideal clients and wasting money in the process. The sweet part about using the power of the Facebook Pixel is that Facebook’s algorithm doesn’t have to work as hard to find the right audience for your ad. And that equals less money you have to spend to run Facebook Ads.
 

Retargeting

Now, that you know who’s really interested in your content and you’ve optimized your Facebook Ad, it’s time to shift to retargeting.

What do I mean by targeting?

Retargeting is running relevant Facebook Ads to an audience of people who’s visited your website (or landing page).

Why should you be retargeting with Facebook Ads?

You’ll reach the people who are already interested in your content. Plus, you can even reach the people who visited your website but didn’t sign up for your offer.

Bonus tip: Just because someone didn’t sign up for your offer the first time doesn’t mean they're not interested.

They may need to see more content to increase their engagement or they may have gotten distracted. We live in a very fast-paced world and our attention spans are only a few seconds long. In just a few seconds, we could receive several notifications, a phone call, text message, or someone may need our attention. With that said, your ideal client may need another opportunity to sign up for your free or paid offer.

Here’s a quick recap of the three reasons you need to use the Facebook Pixel:

  1. Track visitors to your website (or landing page) to build a highly targeted audience.
  2. Leverage the data and Optimize your Facebook Ads to align with your audience.
  3. Retarget your website visitors to provide another opportunity to engage in your content.  

Here’s to your next wildly successful Facebook Ads campaign!



Tameka Allen is a Facebook Ads Strategist and the Founder of tamekanallen.com. She works with online coaches, writers, and business owners who are struggling to create and implement effective Facebook Ad Campaigns. Tameka helps them achieve online marketing mastery with Facebook Ads and Sale Funnels. You can find out more about her services by visiting www.tamekanallen.com.