Why the Most Successful Entrepreneurs Are Also Authors

Have you noticed how many of the top people in your field have written books? 

Think about your idols, the people you admire most. If you're a conscious entrepreneur like most of my clients, names like Brené Brown, Elizabeth Gilbert, Marianne Williamson, Dr. Wayne Dyer, Louise Hay, Marcia Weider, Lisa Nichols,  Martha Beck, Gabby Bernstein, and Mel Robbins might come to mind. Now, ask yourself, what do all of these people have in common? 

You guessed it: they have all written books. In fact, I'd be willing to bet that you have at least one book by one of these authors on your shelf right now. 

This isn't a coincidence. Even in our digital world, a book is still one of the best ways to reach a global audience and offer maximum impact for minimal effort. 

Some of these changemakers wrote their books because their audiences wanted more from them. Others built their audiences through their books. (Had you heard of Elizabeth Gilbert before Eat, Pray, Love? Neither had I!) Either way, their books have been instrumental to expanding their reach across the world and getting their valuable work into the hands of everyone who needs it. 

How a Book Can Boost Your Success

The fact is, you have a LOT to offer, and there are probably tens of thousands of people (or more) around the world who could greatly benefit from your unique knowledge and ideas. A book is a great way to start spreading your ideas as you grow your brand and your audience. It functions as an in-depth introduction to you and your work. A reader will spend three, five, or even ten hours with your voice in their head as they turn the pages of your book - and, unlike with other forms of communication (like webinars or even social media) they will be able to return to their favorite passages again and again for inspiration and reassurance. It's like you're there with them, holding their hands. Only you're not, because you're using your hours to serve your high-level clients - some of whom found you through your book! 

As my coach, Jeannie, likes to say, "It's about that 'Like, Know, and Trust' factor." Great books are top lead generators, regardless of your niche.  And once your book is written (and you have a solid marketing strategy in place), it can be out there doing its thing every single day, changing lives with very little time and effort on your part. 

This applies even more when we get to the point where our schedules are full, our coaching programs are booked, and our online programs are selling out. When we are out of hours to work with clients, how do we help the people who want to hear more from us? As they say, time is the great equalizer: none of us get more than twenty-four hours in a day to fulfill our missions. Therefore, we need to figure out a way to get our solutions into the hands of as many people as possible, in as little time as possible. Of course, the next logical step is to write a book. Not only does this create greater reach, more buzz, and more warm leads, it gives us a way to work with a practically unlimited number of people every day while freeing up time for us to continue to serve our clients at the highest level. 

Now, here's the tough love: Now that you've read this, are you going to keep saying to yourself, "I want to write a book to grow my business, but I just don't have time!" 

I didn't think so. 


Bryna Haynes is a word alchemist, book strategist, and the founder and President of The Heart of Writing. She's also the chief editor for Inspired Living Publishing and the best-selling author of the multiple-award-winning book, The Art of Inspiration: An Editor's Guide to Writing Powerful, Effective Inspirational and Personal Development Books. In over a decade as a book coach, editor, ghostwriter, and publishing consultant, she has helped hundreds of authors find their authentic voices and create powerful, memorable, successful works. She lives outside of Providence, RI, with her husband, Matthew, their Moonbeam, Áine, and their Little Star, Aelyn. 

Bryna Rene Haynes