How To Sell Your Book with a Stand-Out Signature Talk

How To Sell Your Book with a Stand-Out Signature Talk
A guest post from business coach and sales strategist Jeannie Spiro

Your book is now published. It's a dream come true! But the battle is only half-won. Now it’s time to let the world know about the work you’ve just poured your heart and soul into.

But how?

Not knowing the "how" is the very thing that will keep your book out of the hands of the people you most want to read it. What you now need is a marketing plan.

Now there’s a long list of ways you can market your book. Some are simple; others are far more complicated. But one of the best ways to do it is to use speaking as a strategy to sell your book. Why? Because it’s one of the best ways for your ideal readers and clients to get to know you and your work!

Write With Emotional Savvy

Write With Emotional Savvy
A guest post by Dr. Terrlyn Curry Avery, PhD. 

Writing a book can be exhilarating, fun, gratifying, and humbling; but, it can also be overwhelming, frustrating, intimidating, time-consuming and nerve-wracking. When I authored my book, Sacred Intelligence: The Essence of Sacred, Selfish, and Shared Relationships, I was initially perplexed with where to start. I had so many questions.  What would I write about?  Who was my audience?  How would I write for the masses? 

I soon realized, through conversations with friends, that I already had a book. It was somewhere in all of the years of sermons and other writings on my computer. All I needed to do was to add my experience as a psychologist, and stay authentic to who I am, and the book would unfold. 

Were there more questions once I began to write? You bet! How would I get it all done with my busy schedule? Who would help me publish it? Would it be any good? I mean … would people really want to read what I had to say? Would the people who thought so highly of me like the book?

The Power of the Facebook Pixel

The Power of the Facebook Pixel
A guest post by Facebook Ads Strategist Tameka Allen

If you’ve been marketing your book or your business through organic traffic on social media, then you know how time-consuming it can be. Now, don’t get me wrong, I’m not knocking growing your target audience the old fashioned way. However, if it’s done the right way, paid traffic can be an extremely effective tool to promote your products and services online.

With over 1.3 billion users on Facebook, your target audience is bound to be there. But before you jump in head first and spend your hard earned money on Facebook Ads, you need to make sure you’re using this ONE tool ... the Facebook Pixel.

Improve Your Writing Mindset

Improve Your Writing Mindset

he right mindset can improve the quality of our writing. Often, the hardest part of our writing process is getting started. Whether writing an article, book chapter, website copy, or short social media posts, the challenge can be the same: How do we begin? What shall we write about?

Our Initial Mindset

For many of us, writing doesn’t come easy all the time. And, for some, our mindset begins in a place that raises more doubt than hope. Do these thoughts ever run through your mind:

  • I don’t really feel like writing today.
  • I’m not sure I’m such a great writer.
  • I never did well in English in school.
  • I don’t have enough time to write.
  • I have too many other things to do.
  • Maybe I’ll just write more tomorrow.


Getting Back in Touch with Our "Why"

We know we need to write to put our content out into the world. We need to write to create our book. It’s also how we keep in touch with our clients and people that follow us. Writing is how we market and share about our books, programs,  and services. So, why do we let things get in the way and what can we do to change this?

Discover Your Truth Through Sacred Soul Journaling

Discover Your Truth Through Sacred Soul Journaling
A guest post by Master Soul Coach Laura Clark

Your Soul’s Truth is your guide to a passionate life filled with joy and love.

This truth can be uncovered through the power of your soul’s pen and revealed in a special form of journaling I call Sacred Soul Journaling™. Your pen can bring you past the "living in your head" space and take you to a place of peace, discovery and full awareness of the deep meaning your soul has for you. It helps you discover your purpose, ignite passion and allow you to joyfully grow in the direction of your own truth.


Set the Stage to Write

Set the Stage to Write

The real work in writing often comes before we begin.

How we set the stage for writing makes all the difference in our productivity, creativity, and results.

Why We Write

As writers, we usually know WHY we need to write; how it helps us share our thoughts, complete our book, reach our readers or our customers. But, sometimes, the “why” isn’t enough. We also need to get motivated to do it and have specific steps to follow.

And so it is with the process that gets the words flowing in our writing. We all “get” that some forethought can go a long way to help us write with more ease and less stress, but who has time for that? We have writing to do and we need to get to it! But, truly, a little planning can have a big impact on just how well that goes.

Show, Don't Tell, Part II: Building on Detail in Revision

Show, Don't Tell, Part II: Building on Detail in Revision

Once you’ve completed a first draft, you’ll have scenes in which you show what happened through vivid detail—and hopefully one or two places where an image, metaphor, or idea takes on extra importance.

Having a vivid image or metaphor appear once helps you convey your message, and also leaves you reader with a visual/sensory impression of that passage. Once you’ve crafted that detail, you can also return to it again and again to drive home your point.

You probably remember a few metaphors from books you’ve read. The flashing green light in The Great Gatsby, or the silver doe in Harry Potter. These repeated images stand for larger ideas and concepts, and every time they appear, you know to pay attention. Including a pattern of details in your own manuscript can do similar work: at crucial moments, your detail connects passages not just through narrative, but through feeling.