3 Savvy Ways to Repurpose Your Content (Without Becoming a Broken Record)

3 Savvy Ways to Repurpose Your Content (Without Becoming a Broken Record)

Let's face it: most of us are pretty busy. 

Okay, crazy busy. Buzzing-around-like-bees-in-summer busy. 

I can give anyone a run for their money when it comes to busyness. I run a 6-figure business from my home. I'm a mama to a precocious young woman of three and a bouncy joy bundle of six months. I travel several times a year, take classes, attend events, cook frequently for crowds of friends, and do a whole bunch of ... blah, blah, blah. 

I used to take a lot of pride in my busyness. It made me feel like I was accomplishing something. Now, not so much.

These days, I'm learning about efficiency. And one of the ways we can be more efficient as writers is to take the great content we've already written and put it to work again, and again, and again, in different places and in different ways. 

We can use content from a blog post to create a Facebook ad. We can use our book's back cover copy to create our Amazon sales copy, website sales copy, and even a press release. We can pull excerpts from our book to create blog content that then directs readers to the book itself. 

But here's the thing: we have to do this strategically, because our readers are smart, and if they keep seeing the same exact batch of words across multiple platforms all the time, they'll start to get bored. Or worse, annoyed. 

When a Book Isn't Just a Book

When a Book Isn't Just a Book

When is a book not just a book? 

When it's a launchpad for your business! 

These days, if you want to make a big splash in your niche, it's crucial to have a well-written, changemaking book. A great book can get you in the door as a speaker or TEDx presenter. It can get you invited to speak on radio, TV, or podcasts. It can add a weighty credential to your already-stellar bio. And, most importantly, it can secure your place in the minds and hearts of your ideal clients.

What Does It Mean to Be an "Expert"?

What Does It Mean to Be an "Expert"?

You’re ready to write THE book that will make you an expert in your field. You know the doors a book like that can open―like bigger speaking engagements, TV and radio appearances, podcast interviews, and more.

But now that you’ve opened that door, maybe you’re also feeling a little bit scared.

You might be asking yourself questions like,

  • Am I actually an expert, or am I just kidding myself?
  • Can I be an expert without a bunch of certifications or letters after my name?
  • There are other people in my field with way more clout than me. How can I play on that field?

If this sounds like what’s running through your head, don’t worry. You’re not crazy, and you’re not alone. You’re just falling prey to what I like to call the “Expert Myth.”

What Does It Take to Write the "Right" Book?

What Does It Take to Write the "Right" Book?

If you’re a coach, healer, entrepreneur, thought leader, or changemaker, everyone’s probably been telling you for years that you need to write a book. 

They’re right.

But here's the caveat: you don’t just want to write any old book. You want to write a book that does its job―that highlights your expertise, speaks to the readers who are desperate to hear your message, and gets your message and mission out there in a big way.

Here’s the hard truth:

A book that creates real results for readers is a what I call a world-changing book

A book that doesn’t is a shelf ornament. “Shelf-help.” A denizen of the donation bin. A resident of the recycling.

The 3 Biggest Mistakes Authors Make When They Self-Publish

The 3 Biggest Mistakes Authors Make When They Self-Publish

Self-publishing is awesome. Seriously, it's likely the best thing that's ever happened to millions of authors who, for one reason or another, decided that a traditional publishing path wasn't right for them. 

The majority of authors I work with choose to self-publish, and I know that the work we do together is top-notch and serves my authors' brands, messages, and readers. But I also see a lot happening in the industry outside my glowing niche of inspired writers, and some of it makes me a trifle sad. 

So many authors have great concepts, stories, and visions, but falter in the execution. And, because they've chosen to self-publish, there's no one in the "pipeline" to catch and correct their errors, or help them in areas where they lack knowledge or expertise. The result is that they end up sending books to print that aren't ready to share with the world and/or aren't presented in a way that will excite and interest readers. 

What My Writing Life REALLY Looks Like

Phew! What a summer! 

Since Aelyn's birth, things have been a whirlwind in our house. Seriously. When people come to visit, I usher them in, and say, "Welcome to the Haynes Family chaos." They laugh, but five minutes in they start to understand. 

With a two-month old, a three-year-old, and a hubby who owns a seasonal business (seven days a week, all summer long), keeping up with my writing has been a bit of a challenge for me. I'm usually typing over my Little Star's head as she snuggles on her nursing pillow, or trying to carry on a running conversation about Doc McStuffins with my Moonbeam while answering e-mails. Quiet moments of reflection are truly just moments; tiny islands in a sea of baby coos, toddler giggles, and conversations with my hubby shouted over the tops of little heads. 

And I wouldn't change a thing. 

Has Your Book Been "Skyed"?

Has Your Book Been "Skyed"?
A guest post by author and Indie Books Unleashed founder Crystal Klimavicz

As a writer and thinker, I am a huge Malcolm Gladwell fan. His books line a shelf in my study and I reread chapters often. How can you not appreciate the voice of reason when it encounters everyday life and sheds new light upon it? Gladwell encourages me to question the ways of the world, just as his ideas bring clarity and resonance to concepts in a delightful way.

In his latest novel, David and Goliath, Gladwell offers explanations of why being bigger doesn’t necessarily equate to being better. As always, he provides a number of examples, from the very battle the shepherd boy won against the imposing giant in Biblical times, to paintings from the late nineteenth century artists Monet, Manet, Pisarro, Cezanne, and Degas.

But what I found most interesting was a term that referenced these artists at a venue called The Salon. It was the largest and most prestigious art competition that was held in Paris in that day. No painter could submit more than three pieces and artists suffered numerous rejections. The aforementioned painters, although now world-renowned for their style known as Impressionism, were often shunned.